Slow Flowers & Building a Brand

Written By , 3 years ago

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  1. Slow Flowers
  2. Small Biz

If you’ve never visited the Crowdspring blog, it’s more than just info about Crowdspring’s graphic design marketplace. Many of the articles focus on running a small business, and most contain fresh, useful information that’s easy to apply. This article on building your brand really resonated with me this week and I think would be helpful to any small business owner.

Also…as a flower farmer and floral designer, I am really passionate about creating a movement educating consumers on where and how they choose to buy flowers. I don’t have updated stats, but I know Americans spend millions of dollars on flowers every year. The Slow Food movement is really taking over and people are becoming more and more aware of what they are eating, where it is coming from, and how it is produced. I think it’s so important that flowers should follow, since so many are bought and the majority are imported and not sustainably grown. And just like food, buying seasonal and local is always the best choice whenever possible. Here’s a video of friend and fellow flower farmer Polly Hutchison of Robin Hollow Farm in Rhode Island…

Do you know where your flowers come from?

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Discussion

  1. 01. Julia Hails

    Hi there! Absolutely love your blog, and soo interested in sustainable cut flower production. It seems the US has more foresight than Australia though, as it’s difficult to find sustainable flower growers over here! I’m not sure if it’s more attributed to the climate, but I’m sure there’s a niche here somewhere!
    I’m possibly moving to the US for a few years with my family, it would be wonderful to learn as much as I can while I’m over there so I can bring something back home!
    Keep posting, I love your ideas!
    Thanks!

  2. 02. Becky

    Thanks, Julia!!

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